Pdf perception of tourists towards kerala as a preferred alternate. Sign up for an imtj country subscription for access, or login if youre already a subscriber. As a part of health tourism, you can find unique treatments of ayurveda for different illnesses, rejuvenation programs, body and beauty care therapies which have been developed over the years by sages and physicians. Tata economic consultancy services bangalore kerala tourism executive summary e 9 kerala has stricter entry regulations and dress codes for hindu temples compared to other states in india. The state is all set for a leap in medical tourism. Liquor sales in kerala is a public sector undertaking, through which the government earns a significant revenue. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. Download kerala tourism guide for free in pdf format. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future. Kerala has an excellent track record in the fields of tourism and health care.
Ayurveda is the traditional health science of india. The easy accessibility and coverage of medical care facilities has played a dominant role in shaping the health status of kerala. Medical tourism kerala, india kerala medical tourism, find a hospital or clinic in kerala, india. Health care scenario in kerala an overview health is wealth goes the axiom in india and it is relevant for all countries in the world. Kerala tourism has a global presence, and with its clear strategy for growth, sheer marketing efforts, it has gained a lot of tourists from all over the world, especially from the uk, usa, france, germany and saudi arabia. Jun 18, 2016 two lessons based on, firstly, the impacts of tourism in kerala in india and also a lesson based on the ways in which people are working towards sustainable tourism. There are many ayurvedic hospitals, clinics, resorts and spas in kerala for the promotion of ayurvedic tourism.
With the best infrastructure, the best possible medical facilities, accompanied with the most competitive prices, you can get the treatment done in kerala, india at the lowest charges. The medical tourism industry in the country and especially in the state is being marketed in a big way for the costeffective healthcare it offers in the form of attractive medical cumleisure packages in peaceful and picturesque destinations nestled in the green lap of nature. There are many reasons why many tourists prefer visiting kerala for their health concerns. The main goal of this corporation is to provide transport, conventional services, shopping and entertainment to the tourists. Health tourism health tourism is attracting tourists in great deal. The government of kerala has conferred the 200405 health tourism award on kims for introducing the most innovative project in the field of tourism kerala institute of medical sciences, p. Kerala s remarkable achievements in health in spite of its economic backwardness has provoked many analysts to talk about the unique kerala model of health worth emulating by other developed countries. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry. This report titled domestic tourism in kerala based on the 72 nd round july 20l4. In a research article by manoj p k 2010 19, tourism in kerala. Impacts of tourism in kerala, india and working towards. The indian tourism development corporation itdc has been promoting and expanding the tourism in india from the year 1966. In both categories of hospitals, the consulting physicians and specialists are highly skilled, many with.
Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. Jan, 2014 dental tourism in kerala was a nice experience where i travelled the various exotic destinations in kerala and got dental implant treatment. Kerala has turned into a major hot spot for foreign tourists. Employment generated by tourism in india tourism industry provides employment to about 2 corers of people in india. Tourist destinations and development of tourism in india. A study of the imperatives and impediments with focus on ecotourism, the tourism sector in kerala state in india is analysed in.
The hall mark of kerala model is low cost of health care, universal accessibility and availability even to the poor sections of the. Kerala, the southernmost indian state is one of the first few states in india that realized the possibilities and importance of medical tourism. I always wanted to visit kerala but i never thought that i could save a huge amount of money on my treatment in kerala. Kerala group files petition asking new delhi government to get stranded citizens home at least 10,000 indians from kerala state are in the uae and hoping to fly back. International journal of social sciences and management. Epidauria became the original travel destination for medical tourism. Grant thornton according to a cii grant thornton white paper, cost is a major driver for nearly 80 per cent of medical tourists across the globe. Medical tourism also called medical travel or health tourism is a term initially coined by travel agencies and the mass media to describe the. As part of this treatment medicated oil, herbs, milk, and special diet are used to cure all types of aliments. Kerala, a state situated on the tropical malabar coast of southwestern india, is one of the most popular tourist destinations in the country. Within a short span of two and half decades, kerala succeeded in establishing its tourism brand in the international market. The state health department has also got strict measures in place to.
This treatment may span the full range of medical services, but most commonly includes dental care, cosmetic surgery, elective surgery, and fertility treatment. Today, there is a trend of medical tourism in india. The quality of health care offered by the doctors, nurses and support staff, make medical tourism in kerala a preferred choice of patients. Kerala is already marketed as a health destination mainly for its ayurveda packages. Health kerala states and union territories know india. The state has been sustaining a high revenue deficit and has been unable to maintain its fiscal deficit within the 3% target of gsdp. Sunita reddy, imrana qadeer it is estimated that the size of the medical tourism market in the country will be rs 1,95,000 crore in 2012. Health medical tourism in kerala, india green haven tours.
However tamil nadu hold the second position in attracting foreign tourists. Detailed kerala travel guide ebook for your next trip to kerala. Kerala is well known for its alternative medical therapies which are known to rejuvenate the body, mind, and soul. This is an outcome of the study commissioned by ministry of tourism. An issue that merits consideration of temple authorities is to relax the restrictions, at least selectively. Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. Under5 mortality rate, both sexes combined, 19902016 2016 life epectancy females years ales years 1990 life epectancy females 5 years ales 66 years kerala. Keraa tourism statistics 2017 20 21 keraa tourism statistics 2017. It was established in 1989 and offers a wide variety of. Medical tourism is marketed along with ayurveda and other health packages.
From wellness to medical wellness tourism in kerala. Modern medicine kerala health, medical tourism, tour packages. Siderahi inde a kerala 392 12 191 how much did the under5 mortality rate change from 1990 to 2016. Status, growth and impact of medical tourism in india. All documents relating to treatments are kept in electronic form. Disease burden profile, 1990 to 2016 15 14 25 362 1 35 212 2 69 1 4 4 46 9 14 36 1 55. Kerala ayurveda tourism popular ayurveda health centres in. In kerala, ayurveda is not just a healthcare system but a part and parcel of every. Today, with the mushrooming of private hospitals that offer quality services matching international standards,and with the tie up of the healthcare industry with the tourism sector.
Jul 04, 2019 kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. An amazing healthcare destination with world class infrastructure. Project report on medical tourism with reference to india origin and evolution of medical tourism. The confederation of indian industry cii has declared 20062007 as medical tourism year in kerala and they organized an international conference and exhibition on health tourism in 20 at kochi, kerala. Kerala ayurveda is famous for its 5 prolonged treatment, named as panchakarma. Thousands of foreigners are coming to kerala for the local concepts of rejuvenation and restoration that is embodied in the ayurveda system of treatment. Medical tourism 2006 was declared the medical tourism year in kerala. Medical tourism agents in kerala, kerala luxury travel package. Travel and tourism course is a blessing to kerala gods own. Uniqueness of kerala tourism and fact file of kerala. Several foreign and domestic tourist patients prefer indian states of maharashtra, goa, kerala, karnataka and gujarat for taking medical treatment along with tourism.
End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. An ecatalogue of kerala tourism videos in the format of an ebook was. Kerala health tourism medical tourism is the synergy between hospitals and the tourism industry. To further promote tourism in kerala, the government of kerala started the grand kerala shopping festival in the year 2007. A webometric analysis of medical tourism websites in kerala by s. The mta works with healthcare providers, governments, insurance companies, employers and other buyers of healthcare in their medical tourism, international patient, and healthcare initiatives with a focus on.
The natural herbs and oils used in the therapy are of great medicinal value as is said in the vedic literature on ayurveda. Kerala is rich not only in skilled practitioners but also in the availability of super specialty hospitals. Medical tourism is a new form of niche tourism increasingly becoming popular in the current world and india has emerged as a popular destination for providing global standards of health care at affordable costs. Kerala has its traditional medical systems like ayurveda, sidha, naturopathy, panchakarma, kalari, etc. It was established in 1989 and offers a wide variety of medical services including a department of dentistry. The state of kerala is now in a position to provide advanced surgical and health care treatments costeffectively. Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads and electricity. Kerala tourism kerala tourism offers the most exciting tourism packages to visit the renowned places in the gods own country. The first tourism policy of the state was announced in 1995 underlining the importance of public private partnership. Medical tourism association a global platform for the. Ppt medical tourism, kerala tourism, ayurveda in kerala. Jan 23, 2010 kerala, or god\\s own country kerala offers world class medical facilities, comparable with any of the western countries.
The numerous wellestablished hospitals, clinics, medical trusts, ayurveda centers and spa resorts that are spread throughout the state cater to the healthcare and wellness needs of the tourists and travelers visiting the state. It also provides dependable and innovative money solutions for the development of tourism. Tourism policy english 2012 ecotourism society of india. In 65 th round all the trip details of individual household member was collected with the reference period of last 30 days, but all the estimates were derived and presented for. Indian health guru has been into the field of health tourism in india more than a decade treating hundreds of patients around the globe each year. Kerala tourism packages offers let you explore the incredible places nestled deep in the greenery of kerala that are a. Al shifa hospital is a multispecialty tertiary level referral hospital located in india. Health tourism, destination attractiveness, ayurveda, kerala. A classic text on medicine, the ashtangahridaya, is the foundation on which ayurveda is based. Following coronavirus confirmation in kerala, there were waves of cancellations of hotel bookings and tour packages. Kerala is easily accessible by air, road and rail, in comparison to markets in europe, the middle east and south asia. Documents to be submitted along with the application.
Kerala s high gdp and productivity figures with higher development figures is often dubbed the kerala phenomenon or the kerala model of development by economists, political scientists, and. Kerala is wellknown for its enchanting water bodies that take the form of canals, backwaters and rivers. Kerala accounts for the highest share of remittances into the. Tourism is a major contributor to the states economy. Uniqueness of kerala tourism and fact file of kerala and the uniqueness of kerala tourism mainly lies in its natural beauty. An international coir fest is conducted annually that is aimed at developing the coir industry of kerala and tourism.
Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Introduction health medical tourism is a booming niche tourism market in the tourism industry. Health tourism in kerala can be categorized into medical tourism, dental tourism, ayurveda, spa, naturopathy, and yoga therapy. Medical tourism, health resorts, patient satisfaction, motivation, destination performance. Why is kerala the top choice for medical health tourism. So every citizen of our country is responsible to contribute a possible portion to this industry. Study of problems and challenges faced by medical tourists visiting india is the latest research report produced by indian institute of tourism and travel management iittm. Spa towns and sanitarium were the form of early medical tourism. Kerala tourism focuses on the conservation of ecology to reduce the negative impact of tourism on the environment and intends to. The medical tourism industry in kerala can boom to be the global leader only if both the healthcare and tourism. The states role in tourism development iv2 keralas tourism policy iv2 incentive schemes for tourism projects iv3 district tourism promotion councils iv3 exhibit 4. Equipped with latest technologies that aids in quality diagnosis and treatment of illness. Schemes and incentives offered by keralas tourism department iv5 exhibit 4.
The term includes ayurveda, naturopathy, yoga, meditation and many other mental and physical. The medical tourism association is a global nonprofit association for the medical tourism and international patient industry. Kerala tourism guide kerala travel guide brochure pdf. The quality of health care offered by the doctors, nurses and support staff, makes medical tourism in kerala the preferred choice of patients seeking healthcare. Keralas tourism showpiece akkulam lake to be revived makeover of 50 adventure tourism centres soon sports development in india. Within this section, you will find information on medical tourism numbers, our estimate of inbound and outbound medical tourists where they can be reliably ascertained and news that provides estimates of medical tourism activity in india. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. Medical tourism dates back thousands of years to when greek pilgrims traveled from all over the mediterranean to the small territory in the saronic gulf called epidauria. High level of education especially among women and greater health consciousness have played a key role in the attainment of good health standards in kerala. As per documents, by the time the state was formed in 1956, the foundation for a medical care system accessible to all citizens was already laid. Almost all of them offer the latest in modern medicine along with best in class facilities and superior infrastructure, often rivaling their counterparts in the west. The government of kerala has performed a commendable role for the promotion of medical tourism in the state. Health medical tourism in kerala, india over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry. This is an outcome of the study commissioned by ministry of tourism, government of india.
While some segments of the service sector are likely to be adversely affected in the coming quarters viz. Kerala is one of the best ayurveda tourism destinations in india. It is with great pride that we place before you the report on transformative evolution. The tourism industry in kerala can be classified on the basis of different types of tourism. The organised provision of services like prevention. Kerala, india has state of the art hospitals and the best qualified doctors. Medical tourism at luxurious tourist resorts in kerala. Nowadays, medical tourism in india is considered to be holding immense potential. Thus, kerala has been participating in the national sample surveys from the very beginning with matching samples by collecting data adopting the same sampling design, schedules and instructions for the field staff. Kerala, india al shifa hospital is a multispecialty tertiary level referral hospital located in india.
Good health is an essential requirement for the enjoyment of every aspect of life. Kerala is fast becoming a popular health destination across the world. Discover information about popular ayurveda health and treatment centers in kerala. Health and wellness tourism takes an innovative look at this rapidly growing sector of todays thriving tourism industry. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. Because of its years of experience and goodwill of providing the best services in the field of medicine and treatment, indian health guru is reputed as one of the best health tourism companies of india. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. Over 50 countries have identified medical tourism as a national industry.
173 1497 402 460 238 1083 927 637 965 1187 146 1009 365 1365 382 1506 470 348 62 277 990 841 918 889 1352 1151 443 84 99 196 1343 1459 234 791